Advertising van campaigns depend on coordinated planning, production and delivery rather than one person working in isolation.
The planning team turns the brief into a workable campaign outline. That includes dates, target locations, operating windows, vehicle format and any practical restrictions that could affect the route.
Campaign material is checked against the selected display format. The team can identify artwork that may be difficult to read at street level and confirm the production requirements before launch.
Drivers and campaign staff work to the agreed target areas while responding to real traffic, access and safety conditions. Where reporting is included, the relevant campaign evidence is gathered during or after delivery.
Send us your campaign brief or call 01423 323223.