3D Advertising Vans

What You Get

• Seamless curved LED display technology
• Support for specially prepared 3D anamorphic creative
• High-definition digital displays
• Targeted campaign routes
• Planned locations and operating times
• Local, regional and nationwide coverage
• Single-city and multi-city campaign options
• Campaign reporting options discussed during planning

Suitable Campaigns

• Product launches
• Brand activations
• Events and exhibitions
• Retail promotions
• Store openings
• Entertainment campaigns
• Sporting events
• Multi-city brand activity

• Present distinctive creative. Use content designed to create a three-dimensional visual effect on a curved digital display.
• Take the display to relevant locations. Plan activity around events, retail areas, city centres and campaign destinations.
• Support major campaign moments. Coordinate activity around launches, exhibitions, activations and scheduled events.
• Use digital content. Present specially prepared animation or video rather than fixed printed artwork.

• Run local or nationwide activity. Focus on one location or plan a campaign across several UK cities.
• Support wider marketing. Add a mobile outdoor element to digital, social, experiential, event or public-relations activity.
• Plan around the audience. Select routes and locations based on the intended audience and campaign brief.
• Create campaign photography. The vehicle can provide a physical setting for campaign photography where this is included in the agreed activity.

How Anamorphic Creative Works

Anamorphic content uses perspective and movement to create the appearance of depth when viewed from an appropriate position.

The effect depends on:

• Creative prepared for the display format
• The shape and arrangement of the screen
• The viewing position
• The scale and movement of the content
• The location and surrounding environment

Not every video or animation will produce a 3D effect. Creative requirements should therefore be discussed before campaign production begins.

Targeted Campaign Planning

We plan the vehicle activity around the campaign objective and practical operating requirements.

Planning may consider:

• Target audiences
• Priority towns, cities and venues
• Campaign dates and duration
• Relevant operating times
• Events and retail destinations
• Vehicle access
• Road and location restrictions

Reporting and Campaign Evidence

Reporting requirements should be agreed before the campaign begins.

Where available and included within the agreed service, reporting may include:

• Campaign photography
• Route evidence
• GPS information
• Proof of play

Requesting an Estimate

Campaign cost depends on the dates, duration, locations, routes, vehicle requirements, creative requirements and campaign scale.

When requesting an estimate, include:

• Preferred campaign dates
• Required locations
• Expected duration
• Campaign objective
• Current creative requirements